Posted in #TECHNICAL

If you are looking at your Google Analytics (and if you are not that is another blog of why you should be) you will see in your Audience Overview a figure a percentage identified as "Bounce Rate". The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page" Basically a user comes to your website, lands on a page and then leaves your website from that same page without clicking on anything...

Your text is not the only content that can be enhanced by using correct SEO techniques. Images have the capability to have both a Title and an ALT text and you should use both. Images are still content and there will always be a percentage of visitors who land on your website through an image search. Advisory Titles When you visit a website and see an image, if you move your mouse and hover over an image the description you see is the Advisory Title. This is a great place to describe yo...

So your website is up and running and you have managed to cut through Google and get some good rankings happening for your web pages. And then you go and change the name of a page! Google will no longer be able to find that page as it has "indexed" it with what the page was called before you changed it. When that page comes up in Google and a viewer, a potential customer, clicks on that link it will come up with Page Not Found (404 error). Not the end of the world but...

Often I will get calls from clients saying that they have made changes to their website but the website is not showing the changes. I ask them "Have you cleared your cache?" So what is a cache? "cache" is french and means hidden or hiding place. In computing though "cache" refers to a temporary storage space or memory that allows fast access to data. To speed things up when you are browsing online, web browsers (eg. Chrome, Safari etc) are desi...